{"id":222,"date":"2015-03-03T19:52:22","date_gmt":"2015-03-03T19:52:22","guid":{"rendered":"http:\/\/www.websitelynx.co.uk\/hosting\/?page_id=222"},"modified":"2015-03-03T19:52:22","modified_gmt":"2015-03-03T19:52:22","slug":"marketing","status":"publish","type":"page","link":"https:\/\/websitelynx.co.uk\/websites\/services\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<h3>What we do when we embark on a web project for you is start the process of Digital Marketing.<\/h3>\n<h3>Digital Marketing has a lot of activities, with the majority of them based around the internet.<\/h3>\n<p><strong><span style=\"color: #ff0000;\">WEBSITE:<\/span><\/strong><br \/>\nBy creating an online identity with your brand it will increase your image and awareness\u00a0whilst also\u00a0helping you reach a wider target audience for the services or products you sell.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>PRINTED MATERIALS:<\/strong><\/span><br \/>\nWhether its letterheads, business cards, compliment slips or\u00a0flyers things\u00a0these contribute to your digital marketing portfolio<\/p>\n<p><span style=\"color: #ff0000;\"><strong>REACHING OUT:<\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"color: #ff0000;\"><strong>SEO:<\/strong><\/span><br \/>\nAll of our sites\u00a0have inbuilt\u00a0Search\u00a0Engine Optimisation elements to help you stand out.<\/p>\n<p style=\"padding-left: 60px;\"><span style=\"color: #ff0000;\"><strong>ADWORDS:<\/strong><\/span><br \/>\nThe\u00a0part of Google\u00a0[usually a the top or right hand side of search results} that helps you get noticed even more<\/p>\n<p style=\"padding-left: 60px;\"><span style=\"color: #ff0000;\"><strong>SEM:<\/strong><\/span><br \/>\nKeywords, the very things that help your site are based around cleverly ensuring your site has\u00a0content which can trigger results in the search engines.<\/p>\n<p style=\"padding-left: 60px;\"><span style=\"color: #ff0000;\"><strong>SOCIAL MEDIA:<\/strong><\/span><br \/>\nFacebook, Twitter, GOOGLE+ and much more reaching out to\u00a0your client base these days is an essential part and we can integrate this work into your site, so people\u00a0can like, tweet or\u00a0+1 until their heart is\u00a0content<\/p>\n<p><span style=\"color: #ff0000;\"><strong>SITEMAPS<\/strong><\/span><\/p>\n<p>Structure is important and ensuring you have an index of your pages helps the search engines know that you know this<\/p>\n<p><span style=\"color: #ff0000;\"><strong>404 Custom\u00a0pages<\/strong><\/span><\/p>\n<p>If something does go wrong or is just simply missing, a 404 page ensures that you keep a customer on your site<\/p>\n<p><span style=\"color: #ff0000;\"><strong>RICH CONTENT<\/strong><\/span><br \/>\nContent is indeed king and we can work with you to ensure that your sites content is kept fresh and relevant<\/p>\n<p><span style=\"color: #ff0000;\"><strong>ANALYTICS<\/strong><\/span><br \/>\nTies everything together, with an ANALYTICS account you can see how many people visit your site, ensure that that the site is online properly as well<\/p>\n<p><span style=\"color: #ff0000;\"><strong>ROBOTS.TXT<\/strong><\/span><\/p>\n<p>Tells the search\u00a0engines which of your files are important\u00a0and what they should be crawling over!<\/p>\n<p><span style=\"color: #ff0000;\"><strong>HEADINGS<\/strong><\/span><\/p>\n<p>Making sure your site has the proper headings and to sort out the hierachy of your information is essential.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>INBOUND LINK<\/strong><\/span><\/p>\n<p>The more people click the link to your site, the more traffic you will get to it<\/p>\n<p><strong><span style=\"color: #ff0000;\">CONTENT CREATION:<\/span><\/strong><\/p>\n<p>Regular updates are essential to keep your site fresh, but also to show the search engines that the site is relevant and operational<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What we do when we embark on a web project for you is start the process of Digital Marketing. 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WEBSITE: By creating an online identity with your brand it will increase your image and awareness\u00a0whilst also\u00a0helping you reach a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":28,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-222","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing - websitelynx<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/websitelynx.co.uk\/websites\/services\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing - websitelynx\" \/>\n<meta property=\"og:description\" content=\"What we do when we embark on a web project for you is start the process of Digital Marketing. 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