Google Search Console is a free tool that helps users measure their site\u2019s traffic, see keyword performance, fix issues, and receive messages from Google about their website. It provides insight on how a website is doing in organic search as well as ways to make adjustments to the site in the Google index. (Unlike Google Analytics though, Search Console only provides info on traffic that comes from web search \u2013 not other segments like direct traffic, traffic from ads, or traffic from site referrals).<\/p>\n
Search Console was launched by Google nearly 15 years ago when it was still officially called \u201cWebmaster Tools.\u201d Since then the name has changed and its functionality has changed a lot as well, but its purpose is still the same.<\/p>\n
You can\u2019t use Google Search Console to directly make changes to your site, but you can use it to submit pages to the Google index, to verify that your site\u2019s URLs are healthy, and to check for errors across your domain property.<\/p>\n
For SEO in particular Search Console is a good tool for adjusting strategy. The data that you can get from Search Console can help businesses discover new ranking opportunities, boost existing performance, and learn how exactly people are coming to their website. This means it\u2019s an important tool for any business that relies on their website for user experience or to generate leads through organic traffic.<\/p>\n
Google Search Console (or GSC) is one of the most \u2014 if not most \u2014 powerful SEO tools out there.<\/p>\n
But why is it important? At its core, Search Console helps you monitor, maintain and optimize your website\u2019s organic search presence. Most primarily use GSC to view clicks and impressions. While that\u2019s cool, it has much more to offer. For example it can:<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
What is Google Search Console? Google Search Console is a free tool that helps users measure their site\u2019s traffic, see keyword performance, fix issues, and receive messages from Google about their website. It provides insight on how a website is doing in organic search as well as ways to make adjustments to the site in […]<\/p>\n","protected":false},"featured_media":1823,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[32],"product_tag":[],"class_list":{"0":"post-1488","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-seo","8":"first","9":"instock","10":"sale","11":"virtual","12":"purchasable","13":"product-type-simple"},"yoast_head":"\n