Google Analytics includes advanced features to complement Stats. Funnel reports help track the path visitors take through your site, and goal conversion lets you measure how visitors complete specific tasks (such as reaching a product page or contact form). If you already use Google Analytics with other projects, you’ll be able to see all your stats in one place.

We can set up your Analytics and tie it into your site for maximum results

We can assist with all elements of Analytics

• Learn why you should be using GA4 today, alongside your current UA configuration.
• What is GA4’s event-based data model, and how does it differ from UA?
• A walk-through of all the key reports in the new interface.
• How to customise the user interface of GA4 – navigation and reports.
• Where to find trusted and familiar metrics in GA4.
• Which metrics have been deprecated, and how to use the new engagement metrics?
• Building segments and marketing audiences in GA4.
• Building custom reports relevant to your business objectives.
• Using the new Explorations reports: free form, funnel analysis and user journey analysis.
• Data limits, sampling, and the benefits of exporting raw data to Google BigQuery.