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Mastering Product Management

Mastering Product Management: A Step-By-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task.

– Source new ideas that succeed
– Set a compelling product vision and strategy
– Search for profitable new business models
– Become a market expert
– Effectively manage roadmaps
– Ensure a successful product launch
– Understand value and price profitably
– Build and manage high-performance teams

This book is a convenient reference guide that you can use throughout your workday. It’s meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.

Truth: The New Rules for Marketing in a Skeptical World

Consumers today are better informed, better armed to resist marketers, and more skeptical than ever. With thousands of messages bombarding them every day, buyers just want brands they can believe in from companies they can trust. In Truth, marketing expert Lynn Upshaw offers a systematic approach for building customer loyalty and increasing market share. Using real-world examples and engaging stories, he shows companies how they can capitalize on a new kind of competitive advantage and learn to: * promote more persuasively * achieve greater returns through integrity in marketing * replace their pricing strategy with a more convincing value promise * build stronger customer partnerships * seize the lead share of credibility in a hypercompetive marketplace. A revolutionary book that redefines what it means to market, Truth will show companies how to strengthen and build their businesses in a world filled with would-be buyers who are more inclined to doubt than to buy.

51 Questions That Changed My Life

The Ultimate Book of Powerful Self-Reflection Questions
Improve the quality of your thoughts by changing the questions in your head.

Like any other skill, we need regular practice to get good at asking the better questions.

In this book, you’ll find questions that are designed your engagement with lifeBetter understand yourselfGain distance and perspectiveMake better decisionsAvoid cognitive biasesPractice more mindfulnessThink creativelyImprove the quality of your relationshipsQuality self-reflectionLearn how to develop surprising insights
This book of powerful questions is built for maximum impact.

Questions for Decision-Making

Think of better questions as a tool for better insights, clearer thinking, and better decision-making.

For example, What Is The Downside? Is The Downside Acceptable?

This simple question can be used universally in different areas of life.

In investing, this question can get you thinking about how you can avoid losing money. Howard Marks likes to say, focus on the downside and the upside will pretty much take care of itself.

In relationships, this question can help you avoid making decisions that you may come to regret.

Asking the right questions will allow you to see the bigger picture by giving you some distance.

Questions for Deeper Self-Reflection

Far too many people get weighed down in doing, and never take the time to think and feel. Take five minutes, an hour, a day, or even a holiday. If you free up some time to think freely, you’ll be able to see the bigger picture much easier. — Richard Branson

Better questions allow greater self-awareness and inner peace.

Simple questions such Why Do I Have This Thought?Does This Thought Deserve To Be Here?Do I Have The Right People In My Life? What Question Am I Avoiding?What Are The Questions Driving My Life?
The quality of your life is determined by the quality of your questions.When we have feelings of unworthiness, of needing validation, of pain, we can allow these to act as a trigger for reflection. Why Do I Have This Thought?

Learn To Reprogram Your Mind Through Powerful Questions

The internal dialogue that you have in your head — that self talk — it’s all just questionsand answers.

You have the wonderful power to change the pattern of your thoughts.

You can do this simply by changing your questions.

For example, someone with a scarcity mindset may not act on an incredible opportunity because of their beliefs. “This will never work out! Something always goes wrong! Why even bother?

When we observe ourselves having thoughts like, Why Is This Not Working Out?, we can use this as a trigger for better questions.

You Deserve This

Do you feel lost, stuck, or confused? You may need a roadmap for the journey from where you are now to becoming the best version of yourself.

In this authentic self-help book, Jordan Tarver, introspective author and world traveler, guides you on a journey of self-discovery. A near-death experience in 2013 and a soul-searching solo backpacking trip taught Jordan how to live. Since then, he’s dedicated himself to living a life infused with meaning and empowering others to do the same.

He uses inspiring stories, workable tactics, understandable action steps, and simple language that help you:

① Get unstuck

② Find your path

③ Become the best version of yourself

As you progress through its pages, you’ll learn how to create positive change in your life NOW to live the life of your dreams FOREVER.

By the end of You Deserve This Sh!t, you’ll have a newfound awareness of yourself and the world around you, the courage to always go outside your comfort zone, and the passion for living an intentional life. You will feel empowered to make choices that align with your goals and feel deserving of the exact life you want to live.

Let your journey begin. This book is your nudge.

Happiness Beyond Thought: A Practical Guide to Awakening

In everyday life our mind is filled with endless thoughts, roughly 60,000 every day. Memories of pains and pleasures, regrets of things we wish we hadn’t done or wish we had, things we wish we had said or hadn’t, things we will say or do in the future, etc., fill our days. Most of our days are filled with struggle, uncertainty, doubt and confusion. 

We believe that without these thoughts, nothing can be accomplished, that we will be unhappy and unsuccessful in “life” and even in danger for our very survival. We believe that we are our thoughts and so do this thinking, thinking, thinking from when we wake up until we fall asleep and even in our dreams. 

Unfortunately, this approach, as we all know, is unsuccessful; the stream of thoughts just doesn’t deliver the happiness and peace we want. Pleasures are short-lived, and never measure up to expectations, requiring more thoughts and greater effort, and more disappointments in the pursuit of the elusive lasting happiness.

“It is within your competence to think and become bound or cease thinking and thus be free.”

– Ramana Maharshi

Isn’t there a better approach to happiness, one that would make it possible for you to live a sane and holistic life while fully engaged in the activities of today’s world? 

What if you could dramatically slow and perhaps stop the constant stream of thoughts? What if you could live with only occasional thoughts in a heightened awareness that is fully alert, aware and functional, and yet calm, peaceful and happy? 

Thoughts would still be available for certain tasks, but they are now an instrument in the band, not the stressed-out, confused solo singer and guitar. “Mental” tasks, when they occur, are done with greater insight, clarity and perception as they no longer have to fight their way through unending competing stream of thoughts. 

If you look at when you have had a unique insight, inspiration or revelation, an “ah ha” moment of stillness and clarity, that is what we do in this work – make such occurrences more likely. In fact, that becomes your principal state of being.