Google Ads Account Setup


A Google Adwords Account SetUp

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Google Ad-Ranking

What Is Ad Rank?

The Google AdWords system is principally a live auction where advertiser places a ‘bid’ in the AdWords system to secure a particular ad position. Depending on the competition and price bid by other advertisers, the advertiser either gets the desired position or related to a lower position.

Your actual ad position is, however, determined by two factors, your maximum bid multiplied by your quality score.

While maximum bid is how much you’re willing to pay when viewers click your ad, quality score refers to how well an ad is optimized, the quality of landing page, your expected click-through rate and the relevance of your ad to the searchers. The better your ad rank, the higher your ad is displayed in the google search results.

High-quality ads and well-performing AdWords campaigns are also rewarded by Google with discounted per-click costs, higher ad ranking positions and are more likely to show in top placement above organic listings.


How Much is Your Budget !

Seriously, the more you pay the bigger your ad

How Does Google AdWords Charge?

The amount that Google AdWords charges advertisers depends on what they are advertising.

Since Google AdWords is a pay-per-click advertising program, your ads are displayed for free and you’re charged only when someone clicks on your ad on Google search results page. Also, the AdWords system is a live auction, therefore, the click prices are determined by the amount of competition, and how much they’re willing to pay for a click.

When done correctly, Google AdWords can drive high-quality traffic to the website at costs that are much more competitive as compared to other forms of advertising.

However, when you don’t know how to expertly manage the process, costs can rack up fast while you potentially drive low-quality traffic. The key to running a successful AdWords campaign is to understand the factors that play into how much each click costs you.

  • Keyword competition
  • Maximum bid and bid position
  • Your average monthly budgets
  • Click-through rates
  • The quality score of your keywords

If you’re targeting high-volume keywords with lots of monthly searches, you could be paying a hefty amount for that traffic, which can be anywhere between a few cents to over ten dollars for each click.

To manage your AdWords costs, set a daily budget at the campaign level. You’re free to make changes to this when you like. Ideally, beginning advertisers should start small with a low budget. Based on the insights and the quality of leads, you can determine whether you want to boost your budget or stop a campaign.

The Benefits

Do Google Ads Really Work?

Google Ads can work for all types of businesses – big and small. It’s an affordable form of advertising that can target qualified, in-market prospects when managed correctly.

  • The key to making Google Ads work for you is to understand the ins and outs of paid search, bidding strategies, keyword research, account structure etc.
  • Map out what you’re able to spend on each campaign, set your daily budget accordingly and keep track of the spend
  • Do your keyword research and bid on the phrase and exact keywords at higher bids to get more relevant clicks
  • While creating ads make sure they are relevant and enticing enough for the viewer to click
  • Optimize your landing pages by running A/B tests to try out variations of a page
  • Try remarketing to reinforce your brand

If you’re still wondering if Google AdWords is worth the money, it’s best to start small, adjust based on results, and double down if your campaigns are generating affordable and profitable sales.

So... What is Google Ad Sense?

What Is Google AdSense?

Google AdSense allows publishers to place ads on their websites and other “real estate” in exchange for a “commission.”

Effectively, this is another way for you to monetise your site
These publishers make up a portion of the Google Display Network that advertisers can leverage through Google Ads.

In the image below, the recipe website uses Google AdSense to allow 2 advertisers to place banner ads on their site. The recipe site is paid by Google for the success of these ads. (More on this later.)